He is consulting turnaround experts McKinsey in the hope of clawing back the ground gained by rival Edward Snowden in recent days.
“Anyone who can send an email now thinks they have what it takes to be a whistleblower,” said Assange. “That’s not true – it took me a good half a day to work out what ‘carbon copy’ and ‘blind carbon copy’ fields mean.”
He accused Snowden of “stealing” his idea of going on the run. “No-one did that before me. If he starts hiding out in a foreign embassy I’m definitely suing.”
Part of Assange’s strategy involves appealing to low and middle-income families with a range of affordable but high-quality whistleblowing products. These include devices that can listen in on someone in the same bed, and a mind probe that can read the minds of toddlers.
Rumours suggest he also wants to launch LeakiWoman, a lifestyle website aimed at rebuilding trust with females in the wake of sex allegations.
He also plans to nurture an image of defender of the weak by running a campaign to stop multinationals outsourcing whistleblowing.
But he has some work to do on the image front. PR experts have said that his main problem is that although he is Australian he looks pretty much Scandinavian.
“Snowden just came out of nowhere, thundered towards the touchline and basically ate Assange’s lunch,” said one source.
“Julian is furious that Snowden blew the lid on the NSA’s Prism programme. All Julian has got left in the stocks are half a dozen emails from the Canadian public safety minister slagging off his hairdresser.”Tweet